The engagement

Prime Time Sellers

Healthcare Commercialization Audit^™

Identify the gaps between a great innovation and a product that actually gets bought.

$1,497 · 1 to 2 weeks

Identify the gaps between a great innovation and a product that actually gets bought.

A strong product is only one part of commercialization.

To successfully move from innovation to market adoption and growth, healthcare companies need clarity around the customer, buyer, economics, reimbursement, positioning, sales strategy, adoption, funding, and organizational readiness.

The Healthcare Commercialization Audit™ provides a structured assessment of where your commercial foundation is strong, and where gaps may be limiting growth.

Who it's for

Healthcare, biotech, med device, digital health, and consumer health companies that are:

Healthcare, biotech, med

device, digital health,

and consumer health

companies that are:

◆ Preparing to commercialize or scale

◆ Gaining traction but struggling to turn momentum into repeatable growth

◆ Still heavily dependent on founder-led sales

◆ Unsure whether the right commercial foundation is in place

◆ Experiencing inconsistent growth or go-to-market execution

◆ Preparing for an important commercialization inflection point, such as a launch, pilot, fundraising round, market expansion, or sales-team growth

This audit is especially valuable when you know something isn't quite working, but you're not yet sure where the biggest gap is.

The framework

The 9 Pillars of Commercialization Readiness

The Audit evaluates your business across the nine pillars of the Healthcare

Commercialization Readiness Framework™:

01

Market Validation

Are you validating demand with real buyers, not just receiving encouraging feedback?

02

Reimbursement & Economic Viability

Does the financial model work for the people and organizations expected to pay?

03

Customer & Buyer Clarity

Do you know who uses your product, who influences the decision, who signs, and who can block the sale?

04

Commercialization Strategy

Do you have a clear, intentional path to market?

05

Sales Readiness

Can your sales process become repeatable, or does everything still depend on the founder?

06

Positioning & Messaging

Can buyers quickly understand why your product matters and why they should choose it?

07

Product Adoption

What happens after the sale? Will customers use, renew, and expand?

08

Investor & Funding Readiness

Does your commercial story hold up under investor scrutiny?

09

Organizational Readiness

Do you have the team, capabilities, and infrastructure needed to execute?

What's included

Five parts, one clear picture.

Comprehensive Commercialization Assessment

You'll complete a deeper assessment designed to evaluate your company across all nine pillars of commercialization readiness.

This goes beyond a quick score.

The goal is to identify the underlying gaps, assumptions, and opportunities affecting your path to market.

Customized Commercialization Audit Report

I'll review your responses and develop a branded report that highlights:

— Your commercialization strengths

— Key gaps and blind spots

— Areas of potential commercial risk

— Opportunities to strengthen your foundation

— Priority areas requiring attention

Your Commercialization Readiness Score

You'll receive a clear view of where your company stands across each of the nine pillars, not just an overall impression.

This helps answer:

— What is working?

— What isn't yet working?

— What matters most right now?

60-Minute Commercialization Strategy Session

We'll review your results together and discuss what they mean for your specific business.

During this session, we'll identify your highest-priority opportunities and begin building a practical path forward.

Prioritized Next-Step Plan

You won't leave with a long list of generic recommendations.

You'll receive clear priorities to help you focus on the next actions most likely to strengthen your commercialization foundation.

What the Audit can help uncover

Sometimes the problem isn't the product.

It may be:

🔹A pilot that succeeds clinically but never converts because the economics weren't confirmed

🔹A strong champion who doesn't actually have buying authority

🔹A clear product with unclear buyer messaging

🔹Early sales that depend entirely on the founder

🔹Interest from customers without a repeatable path to purchase

🔹A reimbursement strategy that hasn't been validated

🔹An investor story that doesn't align with the commercial reality

🔹Strong initial sales without a plan for adoption, renewal, or scale

The Audit is designed to help identify where the gap is, and what to

address next.

The Audit is designed to help identify where the gap is, and what to

address next.

Your investment

One engagement. A full commercial picture.

Healthcare Commercialization Audit™

$1,497

Comprehensive assessment across all 9 pillars

Customized, scored Commercialization Audit Report

Identification of key strengths, gaps, and blind spots

Commercialization Readiness analysis

60-minute strategy session with Cathy Henry

Prioritized next-step plan

Start the Audit

Timeline

Typically completed within 1 to 2 weeks after all assessment information is received.

What Clients Are Saying

Placeholder — awaiting approved quotes

"The audit quickly pinpointed why our clinical pilots weren't converting to paid contracts. Within two weeks, we had a clear roadmap to fix our buyer messaging and reimbursement positioning."

Digital Health Startup

"Cathy’s insights transformed our go-to-market strategy. We went from relying entirely on founder-led sales to establishing a repeatable, scalable commercial foundation."

Founder & VP of Growth

"The 9-pillar breakdown surfaced key risk areas in our commercial model before our fundraising round. It gave our leadership team and investors total confidence in our execution plan."

Chief Commercial Officer

Cathy Henry — Founder

Why Prime Time Sellers?

Prime Time Sellers helps healthcare innovators bridge the gap between innovation and commercialization.

Founded by Cathy Henry in 2023, Prime Time Sellers is informed by experience across enterprise healthcare sales, startups, positioning, and commercialization strategy.

Cathy has worked in both environments:

Large healthcare organizations, where the commercial infrastructure, resources, and sales processes already exist.

And startups, where the product may be strong, but the commercial roadmap, buyer strategy, positioning, and sales infrastructure still have to be built.

Cathy has also served as a fractional go-to-market executive for three early-stage healthcare startups, and mentors founders through Health Wildcatters, a global healthcare accelerator.

The Healthcare Commercialization Audit™ brings those perspectives together to help companies identify what may be missing before those gaps become more expensive.

100%

Refunded if it
falls short

The guarantee

If you complete the intake and show up for your strategy call and don't walk away with at least one clear, actionable insight you didn't have going in, I'll refund your $1,497 in full. This audit is built to surface real gaps. If it doesn't, you shouldn't have to pay for it.

Because a great product

still has to get bought.

Because a great product

still has to get bought.

Start the Audit — $1,497

All 9 pillars

A scored report across every pillar of commercialization readiness.

60 minutes with Cathy

A live strategy session on what your results mean for your business.

1 to 2 weeks

Typically completed once all assessment information is received.

Prime Time Sellers | Healthcare Commercialization Audit™

Dallas, TX